astrology

Melooha

strategy

introduction

Year

2023

Services

UX, UI, strategy

Client

Melooha

Live Website

www.melooha.com

Brief

AI powered hyper personalised astrology service, that relies on pre-built astrology algorithms, and incorporates personal parameters to unravel the mysteries of life-journeys.

Our Role

our objective was to create a brand-new AI-integrated application, conducting thorough user experience research and ensuring a visually consistent user interface across various device screens. our primary aim was to provide users with a seamless and user-friendly interaction with the application while maintaining the brand's distinctive identity. we worked to infuse the application with a modern, AI-friendly design that aligns with current design trends.

challenges

the process

UX

📈 competitor analysis

👤 user persona

🕸️ information architecture

🚀 user flow

👁️ wireframes

Overview :

our primary focus was to create an intuitive and user-friendly experience. we conducted thorough research to ensure a visually consistent and responsive interface across various devices. our goal was to enhance user interaction and task performance while preserving the brand's identity through a contemporary and AI-friendly design.

user personas

Anil Mehra

Age:

Education:

Hometown:

Lives:

Family:

Occupation:

B.E

Mumbai

Bangalore

Mom, Dad & Grandma

Software Engineer

i'm eager to delve deeper into the alignment of my stars and how it relates to my career and life. I find myself in life's phases where a bit of astronomy could offer me a fresh perspective.

Goals:

keep in the loop with your family's daily happenings.
unique suggestions for improvisations.

Pain Points:

inaccuracy leads to dissatisfaction.
excessive advertisements and promotions.
no offers and rewards for appreciation.

Personality:

multi tasking

focused

calculative

Rashmi Saini

Age:

Education:

Hometown:

Lives:

Family:

Occupation:

M.A

Ahmedabad

Pune

Mom, Grandpa & Brother

Badminton Coach

there are moments when I desire to concentrate on my choices and trust in the divine plan. I'm in search of an app that offers daily inspiration to boost my self-belief and personal growth.

Goals:

accurate decisions for business.
increase learning adaptability.

Pain Points:

establishing trust in the early stages.
no recognition given upon task completion.

Personality:

passionate

creative

adaptive

information architecture

user flow

wireframes

designs

Crafting Exceptional Experiences with Ease

We’ve created a seamless user experience that simplifies astrology comprehension and boosts engagement with gamification.

Immersive Daily Astro Insights

Our calendar tab boasts an intuitive day and date display, enhancing your horoscope experience with relatable line illustrations for emotions. Plus, effortlessly share with friends and keep tabs on your horoscope's buzz with likes from your circle.

Crafting Exceptional Experiences with Ease

We’ve created a seamless user experience that simplifies astrology comprehension and boosts engagement with gamification.

Time-Bound Guidance

We've transformed text-heavy screens into engaging visual experiences. Initially, we present a line art illustration that captures the astrological emotion described. Then, we highlight the key areas of focus for that specific period, making the information visually engaging and accessible.

Reward Savings for the Future

Our user-friendly Rewards section ensures effortless engagement. Completing tasks earns you rewards, which you can redeem for discounts on premium plans. It's that simple and intuitive, enhancing your experience.