where fintech and AI become human-centered
a specialized design studio born from the belief that Fintech and AI deserve better experiences, where regulatory compliance and exceptional user experience finally work together to drive business growth.
our values, culture and beliefs.
our values emerge from our specialized focus on Fintech and AI design. as a team of designers, artists & strategic thinkers, we've developed principles that guide our approach to creating experiences for complex regulated industries. these core beliefs shape how we work, who we collaborate with, and what we create together. and yes, we have a scientist who helps ensure our creative decisions stand up to analytical scrutiny.

specialized by design, not by accident.

we believe complex industries deserve dedicated expertise. we focus on Fintech and AI interfaces because we love the challenge of balancing beautiful design with regulatory requirements. years of working in these spaces have given us deep knowledge in compliance frameworks, trust mechanics, and user psychology.
insider things:
we carefully choose projects where our specialized knowledge in Fintech and AI design makes a meaningful difference. this deliberate focus allows us to deliver deeper value for the clients we serve.

simplicity cuts through complexity.

we transform intricate financial systems and AI technologies into experiences actual humans understand and trust. explaining complex concepts to non-technical users has become our competitive edge when designing for regulated industries.
proud moment:
we redesigned a compliance-heavy onboarding flow that increased conversion by 43% while satisfying PSD3 requirements. something magical happens when regulations look beautiful.

quality over quantity, always.

we treat each project as both our first impression and lasting legacy. regulatory environments demand precision—a single design flaw can trigger compliance issues or break user trust. we respect this responsibility by delivering excellence, period.
between us:
we've scrutinized every interaction pattern and trust signal until we felt confident in the work. some call it obsessive; we see it as necessary when designing interfaces that handle people's money and data.

nimble teams, enterprise impact.

our compact size lets us move quickly while solving enterprise-scale challenges. we bring specialized fintech app design expertise and AI compliance knowledge without layers of bureaucracy or communication barriers.
insider thing:
we maintain a team of specialists with deep knowledge in financial compliance and ethical AI implementation. this approach keeps our solutions sharp and relevant for the industries we serve.

process creates trust, not constraints.

our PRISM methodology evolved from years of fintech and AI projects. structured process gives us room to innovate where it matters while maintaining the governance enterprises require. thoughtful systems help us balance creativity with compliance.
fun fact:
we've crafted workflows specifically for regulated industries, with built-in checkpoints for security reviews and compliance validation. these help us navigate complex requirements while staying creative.

experimentation with purpose.

we innovate deliberately, testing new approaches against regulatory and ethical standards. creating effective design for AI risk assessment frameworks requires bold ideas tempered by responsible implementation. this balance keeps our work fresh and effective.
another reason we love what we do:
designing interfaces that make complex systems trustworthy creates fascinating challenges. we find joy in making SOC 2 compliance feel intuitive and AI-powered features feel transparent.
peeps behind
the pixels.
gurnoor juneja
ux lead
malav
finance head
vijay
ui designer
shalini
visual designer
shobhana
ui designer
ganesh
motion graphics
rujuta rane
account manager
krishna mistry
lead visual
designer
junior
chief happiness
officer
sai
ui designer
santy
videography and
editing
palasha
graphic design
intern
rahul bhide
ui designer
nitin bhardwaj
technology
jay m
chief mistake maker
anuva joseph
graphic design intern
pranav shilotri
ux designer
niket kumar
technology