Maximizing brand growth with your brand bible

Before we discuss the design bible for your brand growth, check this ultimate guide to creating a brand bible. We also discussed the 9-step strategy to create a powerful brand bible your company needs. This will clear the fundamental doubts and know-how for many aspects of the brand bible.

In the last few articles, we discussed brand growth with a detailed brand bible guide. Now, you know the 9 steps and strategy to create a brand bible, but if it's in a neglected digital folder, you are missing the growth and wasting the potential of a brand book.

Here are some strategies we can implement to maximize the brand growth and make the brand book work for your team:

1. Make it Accessible
   • Host your brand book PDF on your website or Google Drive for easy access.
   • If you are hosting it on your website, consider creating an interactive digital version with micro-animation
   • Provide physical copies for key team members and one for each company department.
2. Training and Onboarding
   • Conduct regular brand workshops for existing team members. Ideally, this workshop should be every six months to refresh the memories and make sure the bible is still relevant.
   • Incorporate brand bible training into your new employee onboarding process.
   • Create quick-reference guides for day-to-day use.
3. Lead by Example
   • Ensure leadership consistently uses and references the brand bible.
   • Showcase successful applications of brand guidelines in team meetings.
4. Encourage Creativity Within Guidelines
   • Host brand-aligned creative challenges.
   • Reward innovative uses of brand elements that still adhere to guidelines.
5. Regular Check-ins
   • Schedule quarterly brand consistency reviews
   • Create a system for team members to ask questions or suggest updates

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Measuring the impact on brand consistency

1. Brand Recognition Surveys
   • Conduct regular surveys to measure brand recall and recognition
   • Track improvements over time
2. Design Efficiency Metrics
   • Monitor time spent on design revisions
   • Track the number of off-brand designs produced
3. Customer Feedback
   • Gather feedback on brand perception and consistency
   • Monitor social media mentions and sentiment
4. Internal Brand Alignment
   • Survey employees on their understanding and application of brand guidelines
   • Track the number of brand-related queries over time
5. Marketing Performance
   • Monitor the customer engagement rates across all channels.
   • Track conversion rates for branded campaigns and understand the user pattern.

Pro tip: Brands often do not have any system to quantify the progress after building the brand book/bible. We recommend using the scorecard to quantify it and improve from there. Assign points for different aspects of your brand.

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Your brand bible shouldn't be set in stone. As your brand evolves, so should your bible. Here's how to keep it fresh:

1. Schedule Regular Reviews
   • Set annual or bi-annual review dates
   • Involve team members from different departments in the review process
2. Stay Trend-Aware
   • Keep an eye on design and branding trends in your industry
   • Assess if and how these trends align with your brand identity
3. Listen to Your Team
   • Encourage feedback on the brand bible's usability
   • Be open to suggestions for improvements or additions
4. Analyze Brand Performance
   • Use data from your measurements to inform updates
   • If certain guidelines aren't working, be willing to revise them
5. Expand as Needed
   • Add relevant sections to your brand bible as your brand enters new markets or launches new products.

zazzy Insight: Think of your brand bible as a living document. It should grow and evolve with your brand, not hold it back.

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Some of the case studies we have seen around the world

1. A SaaS software startup based out of Singapore used its brand bible to maintain consistency as it rapidly expanded. The result was a 200% increase in brand recognition within 18 months.
2. A struggling retail chain in France used a new brand bible to guide a rebrand. As per the survey, it results in a 150% increase in foot traffic and a 75% boost in customer satisfaction scores.
3. A non-profit organization in India used their brand bible to create a more compelling and consistent narrative, which resulted in a 300% increase in donations and a 500% boost in volunteer applications.

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At zazzy, we see the brand bible as a growth catalyst beyond the document with some rules. We have seen many times when the brand uses the brand bible effectively, it can transform the brand image and make it more powerful, increasing brand recall value and improving customer loyalty.

It gives your team the right tools and specifications to express the brand values and authenticity in the right amount. It makes the brand so much more powerful across all the touchpoints. And we feel consistency will set you apart from your competitors in the noisy world of marketing.

Are you starting from scratch or revamping your existing brand bible? Book a free 30-minute call with our design expert, and we shall help you.