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Brand Identity, App design

Pulse

Client
DocTalk
Industry
Healthcare
Region
India

Project Brief

Pulse is an EMR application for iPad helping doctors assist patients through their conversational AI platform. Pulse started as an idea of DocTalk CEO Krishna Alluru and gradually upgraded as a functional productivity suite for doctors.

The entire process of this application was in 4 phases. We divided all the phases into small features and worked very closely with 20+ doctors across India for realtime feedbacks at each stage of the app.

We started phase-1 with the most basic feature of quickly adding symptoms, medicines, etc to create a paper-like experience of writing down on iPad using Apple Pencil. A doctor can write the same way they write on paper and Pulse will detect the medicines and notes with 99.99% accuracy.

Challenge

In India, Doctors are a bit hesitant towards adopting any new technology as it creates a new barrier in their daily practice. As well, these new learning curves slow down the clinical process for few initial days.

The team had to come up with a very catchy name as well an application which actually makes the doctor's life easy. It can only be fulfilled if we know the ground reality and interact with doctors - the actual end-users.

Solution

From a day one, we were extremely clear about the logo expectation. Something very simple, unique and impactful. Something that is not flashy and adds professional class. After 100s of iterations, countless coffee and endless banter we finally landed upon this logo. And we are proud of it.

We started App phase-1 with the most basic feature of quickly adding symptoms, medicines, etc. By the final version, Pulse was creating the same paper-like experience of writing down on iPad using Apple Pencil. A doctor can write the same way they write on paper and Pulse will detect the medicines and notes with 99.99% accuracy.

All these data, medicines, follow-up, etc synced remotely on DocTalk patients application and easily available in one touch. Goodbye to physical consultation papers. Breeze is the best word to describe this entire experience for doctors and patients.

Results

4 Cities, 200+ Doctors in few months

Traditional experience, magical result

45% increase in customer happiness score