Mr Gurnam Singh, an Indian originated - Australian sports entrepreneur wanted to start a non-profit organisation to promote, enhance and facilitate sports, education and cultural investment between Australia and India.
We helped them crafting branding which resembles these core values in the logo. A logo that unites two nations together.
India and Australia have lots of cultural difference. Depict them under one logo is itself a challenge. It needed to effectively display two nations under one logo which represent strength, trust and diversity.
After a few dozen coffees, a couple of week's team discussions and multiple iterations. We finally found our North Star. A logo which clearly shows cross-culture and brings instant connection on the table.
We combined two flags and crafted a masterpiece. Crossed-bold " A " with stars of an Australian flag with Indian flag orange " i " with Dharma Chakra.