Brand Identity
AISECS
Project Brief
Mr Gurnam Singh, an Indian originated - Australian sports entrepreneur wanted to start a non-profit organisation to promote, enhance and facilitate sports, education and cultural investment between Australia and India.
We helped them crafting branding which resembles these core values in the logo. A logo that unites two nations together.
Challenge
India and Australia have lots of cultural difference. Depict them under one logo is itself a challenge. It needed to effectively display two nations under one logo which represent strength, trust and diversity.
Solution
After a few dozen coffees, a couple of week's team discussions and multiple iterations. We finally found our North Star. A logo which clearly shows cross-culture and brings instant connection on the table.
We combined two flags and crafted a masterpiece. Crossed-bold " A " with stars of an Australian flag with Indian flag orange " i " with Dharma Chakra.
AISECS Founder, Gurnaam Singh with Indian cricket team captain, Virat Kohli
Wall of love ❤️
It’s great to work with an agency that doesn’t feel like an agency. They indulged in our process and helped us with our brand identity. Super happy with the output and would love to work again.
